Wait.

While you wait for Wait

Try the 3-day rule, right here.

The whole idea in one move: next time something tempts you, shelve it here instead of buying it. When the timer's up, decide with a clear head. It lives in your browser only — no account, nothing sent anywhere.

Kept so far

£0

A tally, not an account — your money never moves.

Wait for

Lives in this browser only — nothing is sent anywhere. The iOS app adds the part a browser can't do: it taps you on the shoulder when the wait is up.

Eight friction tricks that work today

None of this needs an app. Each one puts a few seconds back between the urge and the checkout — the seconds retailers spent billions removing.

Unsave your card everywhere

Delete stored card details from the shops you use most. Typing the long number is a built-in wait — and often that's all it takes.

Move shopping apps off your home screen

Out of the dock, into a folder — or off the phone entirely, and use the browser with no saved login. Every extra tap is thinking time.

Unsubscribe from marketing emails

A sale invents an urge that didn't exist ten seconds earlier. Ten minutes of unsubscribing quiets weeks of manufactured 'want'.

Turn off one-click ordering

Frictionless checkout exists because friction makes you buy less. Put the steps back where the retailer took them out.

Screenshot it instead of buying it

The manual version of Wait: screenshot the thing, close the tab, look again in three days. Most screenshots die in the camera roll — that's the system working.

Mute the accounts that make you spend

If a creator's posts reliably end with you in a checkout, mute them. Follow deinfluencing and underconsumption creators instead — same scroll, opposite pull.

Leave it in the basket overnight

Baskets are free. Fill it, close the tab, and see if you come back for it. Unclaimed baskets are wants that expired on their own.

Decide in the morning

11pm you and 11am you disagree about almost everything — that's the hot-cold empathy gap. Never decide during the craving.

The app does the remembering for you.

This page can hold a shelf — it can't tap you on the shoulder in three days, keep a streak, or catch a share from a shopping app. The iOS app can. Join the list and take the Founding Pledge.

iOS app coming soon. Three short emails over your first week, one when it ships — one click to unsubscribe, no spam ever.